Tag: Netflix

The Cloverfield Gimmick

Netflix pulled off a pretty neat gimmick last night by dropping the trailer for The Cloverfield Paradox and then nonchalantly telling viewers, “Oh by the way, the movie goes live after the game, TONIGHT.” No teaser trailers months ahead of time, no extended viral marketing campaign, no press junkets or...

Spending A Weekend With Netflix & John Carpenter

With all their missteps lately (a price hike of up to 60% per customer, the announcement then immediate abandonment of Qwikster and CEO Reed Hastings arrogant public proclamations) it’s easy to forget what a great service Netflix provides. If for no other reason, I’m grateful that the Instant...